DENOTATIONS AND CONNOTATIONS
DENOTATIONS AND CONNOTATIONS 1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What does the advert communicate to the audience? DENOTATION I CAN SEE A BOY FROM A YOUNGER AGE GROUP WHO HAS A DEJECTED FACIAL EXPRESSION AND DYING BECAUSE PEOPLE DONT CARE ABOUT PEOPLE WHO ARE A LOT POORER THEN THEM SO THE RICH ARE LETTING THE POOR DIE. CONNOTATION THE CHOICE OF THE COLOUR IS WHITE AND BLUE OF THE FONT BECAUSE WATER IS NORMALLY BLUE OR WHITE THAT COULD HAVE CONNOTATIONS.THE BACKGROUND IS IN A POOR PLACE BECAUSE YOU CAN TELL FROM THE MATERIALS THEY HAVE USED TO MAKE THE WALLS . ANALYSIS THE COLOUR PALLET IS QUITE BRIGHT BECAUSE THE FONT IS WHITE AND BRIGHT BLUE AND ITS EYE-CATCHING FOR CONSUMERS THE PRODUCERS(WATER AID) HAVE DONE THIS DELIBERATELY SO PEOPLE CAN HAVE SYMPATHY FOR THE CHILDREN.AND THE COLOURS THEY HAVE USED ARE ALSO DARK BECAUSE IF YOU SEE