ARSLAN GCSE MEDIA STUDIES

1) Why did Facebook buy Instagram for $1bn in 2012? Facebook bought Instagram to prove it could buy multiple companies at the same time. 2) What are the benefits for media companies of vertical integration? the benefits for media companies is to gain ownership and profit. 3) What are the benefits for media companies of horizontal integration? The benefits are that one company is allowed  to buy another company 4) What is a subsidiary? subsidiary is when a company creates a brand that can be used across different media producers and platforms. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Disney-Pixer Google-Motorola mobility Facebook-Instagram 6) Read this  BBC article on Disney buying 21st Century Fox . List 10 companies that are part of the Disney media empire. This graphic may help you:  1)Sky 2)Fox 3)Pixer 4)Regional sports network 5) L

Audience Effects Theory 1) Write a definition of a  passive  audience:  This is the view that the audiences take into form from the media that has the sames effects as everyone. 2)  Write a definition of an  active  audience: This is more modern and generally accepted view that audiences interact the media they consume. 3) Write a definition of the  hypodermic needle  theory: A suggestion that audiences are always passive and therefore take the intended message. 4) Write down a  media product  for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification: INFORMATION/SURVEILLANCE:  The news uses this to inform people.  > Why: to inform if something is happening in their area or town/city.   IDENTITY:Somthing that links to the audience  > Why: The audience can relate to it after  DIVERSION/ENTERTAINMENT: Action movies will be entertaining because they use violence.   > Why:

1) What is the preferred reading of a media text?  producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions 2) What is the oppositional reading of a media text? the audience rejects the independent message and construct an opposite reading instead this could be due to its own social. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? Some teenagers act tough and carry around weapons such as sharp objects e.g. knives, bottles, pens etc. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Some teenagers are like that but some are who do there work and act like teenagers and do not act above their age. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. Mcdonalds will g

October assessment LR. Q1 1 Q2 1 Q3 2 Q4 1 Q5 0 Q6 1 Q7 2 Q8 3 Q9 1 3)I wan unsure about connotation and denotation because i did not understand it. 4)Q8 was my strongest question because i only got one mark wrong. 5)Q 9 was my weaker question because i did not understand what too write so i only got 1 mark. 6) Charities generally use controversial or emotive images to endorse their charity.The producers feel sympathy for the children and children are to be protected so the people will donate for the children and make them live a long happy life.