Audience Effects Theory
Audience Effects Theory
4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:
> Why:to inform if something is happening in their area or town/city.
> Why: The audience can relate to it after
> Why:because they now that these days kids and some adults like t see violence and that is entertaining for them to see.
5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).
VISCERAL PLEASURE:When you watch blue planet you watch with your eyes wide open because you do not want to miss anything from the thrilling show.
VICARIOUS PLEASURE :Something you can experience like feeling the water and the characters talking to you and how the sunlight is reflecting on the fishes and other underwater creatures.
VOYEURISTIC PLEASURE:Hidden cameras so the animals dont see it because if they do they will damage it.
1) Write a definition of a passive audience: This is the view that the audiences take into form from the media that has the sames effects as everyone.
2) Write a definition of an active audience: This is more modern and generally accepted view that audiences interact the media they consume.
3) Write a definition of the hypodermic needle theory: A suggestion that audiences are always passive and therefore take the intended message.
2) Write a definition of an active audience: This is more modern and generally accepted view that audiences interact the media they consume.
3) Write a definition of the hypodermic needle theory: A suggestion that audiences are always passive and therefore take the intended message.
4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:
INFORMATION/SURVEILLANCE: The news uses this to inform people.
> Why:to inform if something is happening in their area or town/city.
IDENTITY:Somthing that links to the audience
> Why: The audience can relate to it after
DIVERSION/ENTERTAINMENT: Action movies will be entertaining because they use violence.
> Why:because they now that these days kids and some adults like t see violence and that is entertaining for them to see.
RELATIONSHIPS:Shows peoples life with hidden cameras.
> Why: when you have an interaction with the person on the show.
5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).
VISCERAL PLEASURE:When you watch blue planet you watch with your eyes wide open because you do not want to miss anything from the thrilling show.
VICARIOUS PLEASURE :Something you can experience like feeling the water and the characters talking to you and how the sunlight is reflecting on the fishes and other underwater creatures.
VOYEURISTIC PLEASURE:Hidden cameras so the animals dont see it because if they do they will damage it.
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