Galaxy 'Chauffeur' advert
1) Who is Audrey Hepburn?
Audrey Hepburn was a British actress and humanitarian.
2) Why did Galaxy select Audrey Hepburn for this advert? They selected her because it was the year of her hit film Roman Holiday and the advert is set on the luxurious Italian Riviera just like the advert.
3) What are the connotations of Audrey Hepburn and celebrity in this advert? The connotation is that Aundrey Hepburn is the celebrity in this advert of Galaxy.
4) Why is the advert set in the 1950s? What audience pleasure does this provide? That if you sit in a car with a gentleman you will be relaxed and this advert of Galaxy is set in the 1950s because of the stereotypes in that time.
5) What is intertextuality? intertextuality is where one media product (e.g. Galaxy) makes reference to other media products.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film that is suggested is Roman Holiday and it is affected because it is based on a paradise island .you can see its a city from the props like the bus drivers hat. The advert looks quite rich because of the celebrity Andres Hepburns.
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
protagonist
Antagonist.
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium? Both genders are treated balanced.
9) What representations of gender can you find in this advert? Both genders are treated equally in this advert.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples. They are reinforced and subverted.
2) Why did Galaxy select Audrey Hepburn for this advert? They selected her because it was the year of her hit film Roman Holiday and the advert is set on the luxurious Italian Riviera just like the advert.
3) What are the connotations of Audrey Hepburn and celebrity in this advert? The connotation is that Aundrey Hepburn is the celebrity in this advert of Galaxy.
5) What is intertextuality? intertextuality is where one media product (e.g. Galaxy) makes reference to other media products.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film that is suggested is Roman Holiday and it is affected because it is based on a paradise island .you can see its a city from the props like the bus drivers hat. The advert looks quite rich because of the celebrity Andres Hepburns.
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
protagonist
Antagonist.
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium? Both genders are treated balanced.
9) What representations of gender can you find in this advert? Both genders are treated equally in this advert.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples. They are reinforced and subverted.
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