Class: Audience and Industry blog tasks

 Audience

1) What were the viewing figures for Class and why do you think it did so badly? The figures were  250,000 and it did badly because it was on BBC Iplayer before it was aired on BBC ONE so they got axed.

2) What audience psychographic groups might particularly enjoy Class? Young adults and older teens would enjoy Class because this programme is a fast builder which will be better for them because they think slow programmes are boring.

3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. The consumers of the programme would like to watch programmes that have some sort of drama and romance which catches younger audiences attention.

Industries

1) What was the objective of BBC3 when it was launched? Its aim was too innovative and produce award-winning programmes, but not without generating some controversy along the way.

2) Why did BBC3 go online-only in February 2016? It was launched on 16 February 2016 as a replacement for the linear BBC Three television channel, which was discontinued the same day. ... In the year after it closed its linear broadcast platform its weekly audience of viewers aged 16–34 declined 69% compared with the year before the closure.

3) How does Class - Co-owner of a Lonely Heart meet the BBC's mission statement to 'inform, educate and entertain'? It entertains audiences because it has similar age groups to young adults and consumers of that age will relate to some of them.

4) How did the distribution of Class contribute to the failure of the show with audiences? There was a low amount of people who watched it and that was because they were started on the BBC Iplayer and then went to mainstream BBC later and was on at late times such as 11:30.

5) What advertising and marketing were used to try and promote Class to an audience? Why do you think this wasn't very successful? They had advertisements but still was unsuccessful because of the unfairness of the BBC.


Comparison: An Unearthly Child and Co-owner of a Lonely Heart

1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)? The sound is delayed on Doctor Who because it was made a long time ago out 57 years and class's sound is on time because it is a modern programme.

2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre? The doctor who franchise only used sci-fi as a genre and Class changed the whole genre and went to a hybrid genre including Romance.

3) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of how they meet the BBC's remit to inform, educate and entertain?Class makes more audiences watch the BBC because it's similar to peoples views at the moment.

4) How are representations of people, places and groups similar or different in the two shows? It's different because before there were mostly white people in shows whereas now they are people from every ethnicity including Ram from Class and people who are part of LGBTQ.

5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart? Older audiences will not watch Class because the programme is a fast-paced programme so people might have to stop the episode and replay, and it is related to younger audiences so older audiences might not understand what's happening in the programme as well as the younger audiences because of that. Younger audiences will feel bored while watching Doctor Who because it will be slow-paced and audience now like fast-paced programmes because they want to know what happens as soon as possible.