Artic Monkeys CSP
1) How do audiences generally watch music videos these days? Initially, music videos were streamed on MTV but due to the rise of YouTube, it has become more common to view music videos on this platform. 2) What opportunities has the growth of digital technology and YouTube created for new music artists? Due to the rise of digital media, music companies have had to adapt and come up with new methods of sharing music. As a result, mediums such as music videos have become more popular and can also be used as marketing strategies. 3) What is P2P and why did it cause huge problems for the music industry? peer to peer-music was being illegally downloaded and copied and industries were losing a lot of money and control of their music. However, the rise of legitimate streaming sites (e.g. apple music, Spotify etc...) has helped combat this issue. 4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? No, as large companies are ab