Apple beats Csp

 Background, industries and the impact of the internet

1) How have our music listening habits changed since 1960?The way we listen to music has changed dramatically.

2) When did Apple Beats 1 Radio launch and what is it?it was first launched on June 30 2015 Freeform radio, rhythmic contemporary, urban contemporary

3) What is the difference between Beats 1 Radio, iTunes and Apple Music? Ultimately, Beats 1 radio is a live station for over 100 countries around the world within Apple Music Radio. Apple Music Radio itself is a rebranding of the iTunes Radio service.

4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?

When comparing Deezer Music vs Amazon Music Unlimited, the Slant community recommends Deezer Music for most people.

5) Why did Apple choose the three selected DJs for launch? A few years ago Julie Adenuga was about to quit her pirate DJ career to concentrate on selling iPhones.

6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services? Amazon Music doesn't let you listen to songs on-demand for free whether on mobile or desktop.

7) How does the content of the Julia Adenuga show differ from Radio 1? Julie Adenuga focuses on solely providing entertainment and music whereas other radio stations also provide news, weather, travel updates etc... Beats focuses on providing entertainment and would therefore be more suitable for younger audiences.

8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?Apple controls the music we hear on their station, which influences the music we are led to buy on iTunes. They can choose to play several songs of one artist or scarcely play another. This is bad as successful artists that have the resources to form partnerships with Apple will benefit the most(e.g.Taylor Swift). However, this could be positive as smaller artists can gain exposure.

9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?Many experts assumed it would be successful but it would be competition for streaming sites rather than radio stations as it was linked to Apple music. As it was produced by a huge conglomerate, many experts were certain it would be a success.

10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)Beats 1 is owned by Apple, a very powerful/wealthy company which is at the forefront of technological advances; it is also very popular with young people. As a result of this, many people are likely to listen to Beats 1, forcing other industries to adapt and change. On the other hand, there are already many different forms of listening to music, each suited to different needs (e.g. radio when driving), that offer a more diverse range of music as beats 1 usually plays a set genre. Additionally, it requires a subscription fee which may deter some consumers.

Audience

1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.Apple Beats 1 is targeted at young working/middle class people, mainly mainstreamers.

2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?Personal relationships-audiences can form bonds with the DJs
Diversion-relaxing/entertainment
Surveillance-information on new music/artists.

3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples. Their audience is encouraged to be active as they can engage with the station via social media platforms although their following is relatively small compared to other accounts, suggesting the audiences can be quite passive. They can also buy the music being played and request songs.

4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?It's a niche station as it has specialised DJs and plays mainly hip hop music. Contrastingly, BBC Radio 1 is aimed at a mainstream audience as it plays pop music for a wide audience

5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?Although I think it will be successful in terms of competing with other radio stations, overall I think younger audiences are more likely to use apps such as spotify or apple music as it is more personalised and convenient (music can be played wherever through phones).