Artic Monkeys CSP
1) How do audiences generally watch music videos these days? Initially, music videos were streamed on MTV but due to the rise of YouTube, it has become more common to view music videos on this platform.
2) What opportunities has the growth of digital technology and YouTube created for new music artists?Due to the rise of digital media, music companies have had to adapt and come up with new methods of sharing music. As a result, mediums such as music videos have become more popular and can also be used as marketing strategies.
3) What is P2P and why did it cause huge problems for the music industry? peer to peer-music was being illegally downloaded and copied and industries were losing a lot of money and control of their music. However, the rise of legitimate streaming sites (e.g. apple music, Spotify etc...) has helped combat this issue.
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? No, as large companies are able to spend more money on promoting their artists via social media, limiting the amount of music we are exposed to. Furthermore, although we can make certain artists more popular, industries have the power to release and promote certain artists.
5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature. It allows music industries to explore the idea of communicating with fans through unconventional methods and opens up a whole new realm of possibilities like the ability to convey music broadens.
2) What opportunities has the growth of digital technology and YouTube created for new music artists?Due to the rise of digital media, music companies have had to adapt and come up with new methods of sharing music. As a result, mediums such as music videos have become more popular and can also be used as marketing strategies.
3) What is P2P and why did it cause huge problems for the music industry? peer to peer-music was being illegally downloaded and copied and industries were losing a lot of money and control of their music. However, the rise of legitimate streaming sites (e.g. apple music, Spotify etc...) has helped combat this issue.
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? No, as large companies are able to spend more money on promoting their artists via social media, limiting the amount of music we are exposed to. Furthermore, although we can make certain artists more popular, industries have the power to release and promote certain artists.
5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature. It allows music industries to explore the idea of communicating with fans through unconventional methods and opens up a whole new realm of possibilities like the ability to convey music broadens.
1) How did the Arctic Monkeys first achieve success and build up their fanbase? They achieved success after performing many small gigs and building up a fanbase on Myspace where they could talk to fans and release music.
2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?It allowed fans to share their music and many people could hear it on P2P sites
3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous? One Direction was formed and manufactured by a record label whereas Arctic Monkeys were all friends and rose to fame after playing at small venues.
4) How has technological convergence changed the music industry? Technical convergence means all forms of music media can be accessed in one place. This changes the way music videos are produced and consumed.
5) Has the internet been a positive or negative development for traditional record companies? why it has been negative because traditional record companies have had to change their way of producing music.
2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?It allowed fans to share their music and many people could hear it on P2P sites
3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous? One Direction was formed and manufactured by a record label whereas Arctic Monkeys were all friends and rose to fame after playing at small venues.
4) How has technological convergence changed the music industry? Technical convergence means all forms of music media can be accessed in one place. This changes the way music videos are produced and consumed.
5) Has the internet been a positive or negative development for traditional record companies? why it has been negative because traditional record companies have had to change their way of producing music.
1) What is the main Arctic Monkeys audience - demographics and psychographic? Demographic- middle class, white, young (in the 20s)
Psychographics- reformers, explorers
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Diversion-fast, upbeat tunes
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? Before playing the music, the lead singer addresses the fans, giving the effect of being at a live gig.
Zooming into the guitar allows the consumer to focus on the member's raw talent as they rely on live instruments instead of computers and autotune.
4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video? Nostalgia is longing for the past and this is key as although the video was made in the 2000s, it was based on the style of bands from the 1970s.
5) How are fans positioned to respond to the video? What does the artist want fans to take from their video? The artist wants the fans to appreciate the music and talent rather than focusing on high budget videos.
Psychographics- reformers, explorers
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Diversion-fast, upbeat tunes
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? Before playing the music, the lead singer addresses the fans, giving the effect of being at a live gig.
Zooming into the guitar allows the consumer to focus on the member's raw talent as they rely on live instruments instead of computers and autotune.
4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video? Nostalgia is longing for the past and this is key as although the video was made in the 2000s, it was based on the style of bands from the 1970s.
5) How are fans positioned to respond to the video? What does the artist want fans to take from their video? The artist wants the fans to appreciate the music and talent rather than focusing on high budget videos.
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