Zoella Csp

1) Who is Zoella and why is she famous? How many subscribers does Zoella's YouTube channel have currently?zoella is a youtube star and blogger who is famous for beauty and fashion vlogs.

• 12 million subscribers on YouTube 2020

2) What is convergence?Convergence: When two or more media forms meet in one e.g Zoella’s website where you can buy her book, read her Twitter feed, see her Instagram photos and buy her beauty products.

3) What are Zoella's videos about? Find five video titles and write them here:Zoellas videos are about beauty and fashion tips and hauls also DIYs.
-Huge Asos and Zara haul
-My every day winter makeup
-Spring pinks makeup look
-How to;Easter chocolate cupcakes
-Easy festive DIYs 

4) What are the codes and conventions of vlogging videos?

• A Vlog name which gives information about what it contains. 
• A question that underpins post.
• Quirky music.
• Writing on the screen.
• Speaker central to the screen and speaks directly to the camera.
• Some props to keep video engaging.
• Lots of cuts (jump cuts – where the camera position is the same).
• Different angles and shots for variety. 
• Personal – this builds connection and trust with audience.
• Often conversational and informal in tone.
• Makes the start as compelling as possible: the hook.

5) How does Zoella use media language choices to create her online identity? Write about Zoella's use of mise-en-scene (CLAMPS) - particularly costume and make-up.Zoella uses a lot of make-up as most of her blogs are based on them so this is a huge part of Mise-en-scene.

Industries

1) How does Zoella make money? (You might want to read this Heatworld feature for more on this.)YouTube pre-roll adverts: YouTube vloggers make ‘on average $0.001 per view.’ – and with Zoe’s channels averaging 22 million video views a month that works out a £15,000 monthly cheque. Blog: Away from Youtube, Zoella.co.uk the written blog then pulls in 7.4 million unique views a month, which generates an estimated £4,000 a month from ads too.Product Placement: Many companies want Zoella to showcase and promote their products and she can demand up to £20,000 when she does this in her videos.Beauty range: Zoella has launched her own beauty range sold through Superdrug. She managed to sell a record-breaking 70,000 units in its first month alone.  With the average price of one of the products being £6.50, that works out an estimated £455,000 in sales. It is unknown how much of a cut Zoe sees of that amount.  In the following four months since Superdrug released these stats, it’s estimated the range has gone on to sell a further 150,000 units resulting in an additional £975,000 of sales. This has been an excellent way for Superdrug to reach their target teenage audience. Books: Zoella’s ‘Girl Online’ book series racked up £2 million in sales so far by February 2015, which Zoe will presumably receive a percentage of.  If this wasn’t staggering enough, Zoe was also paid a whopping £100,000 advance before it even hit the shelves. Vlog Tour: linking with other popular Vloggers, tours around the UK [including more expensive VIP packages to meet the celebs] generate substantial income.

2) What is a digital influencer? Why is Zoella considered a digital influencer?Digital influence is the ability to create an effect, change opinions and behaviours, and drive measurable outcomes online. Digital influence is largely a phenomena of social networking. The everyday Internet user is subject to a barrage of noise and content. Zoella is a digital influencer as she has been started on many TV talk shows to talk about her and her job life.

3) Why do companies want to place their products in Zoella's videos?Companies would love zoella to use their products as it is good for their business product as viewers will want to us it and therefore buy it as a their favourite star recommends it and uses it.

4) Why are YouTube collaborations so important for helping digital influencers like Zoella to grow?As it makes others think she is so friendly with others therefore we should as well. Zoella also becomes more famous as it shows she is "friends" with a lot of other famous people.

5) How has Zoella moved into a more traditional media landscape in recent years?Zoella has become more successful, she has made more appearances in traditional media such as TV, newspapers and magazines.

Audience

1) Who is the target audience for Zoella's channel? teenage target audience

2) How are audiences encouraged to participate in or feel part of Zoella's brand? As they can read all of "her" books and beauty products to feel as good as here.

3) What audience pleasures are provided by Zoella's videos and associated products?Make-up tutorials fashion hauls DIYs and life hacks attract audiences for many reasons.

4) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Zoella?

Preferred (people who love Zoella):
Oppositional (people who hate Zoella):Preferred (people who love Zoella):Applying Stuart Hall's Reception theory, Zoella's ‘dominant reading’ is as a down-to-earth girl that the audience can relate to and align themselves.

5) Why has Zoella been criticised by some people?Zoella: criticisms

• In 2014 Sugg was criticised for filming whilst driving her car. 
• In 2017 there was negative publicity surrounding the release of her 12-door advent calendar for which she was charging £50. The calendar was criticised for being ‘over-priced’ and ‘poor quality’, containing some items such as a small packet of confetti. 
• In 2017, she had to issue an apology after controversy emerged when people brought up social media posts she had made between 2009-2012 mocking gay people and ‘chavs’. She apologised and said that she had not intended to offend anyone. 
• Vloggers in general have been criticised for making up to £20,000 a month through being paid to promote certain products and therefore influencing young people. 
• Personally, Zoella has been criticised for being a poor role model for girls, suggesting that her message is that being pretty and feminine and interested in looks is important. 
• It has been suggested that she used a ‘ghost writer’ for her novel but this has not been officially confirmed. This book has been criticised by UK newspapers for ‘not being challenging enough’.

1) What is your opinion on this debate - is Zoella a positive role model for young women?In my opinion i think zoella is a positive role model for young women because like everyone else, she's made silly mistakes that have affected her career but still strives to entertain her audience while also creating a positive message which is to embrace the female gender.

2) What representations of women are provided by Zoella? Representations of women found by Zoella's videos are that women are interested in fashion products, less athletic and also that women represent their gender powerfully and with freedom.

3) What representations of celebrity are provided by Zoella? Is a self-made YouTube celebrity more authentic or positive than a traditional music or TV star?Representations of celebrity that are found through Zoella are that celebrities love their fans' devotion to them and that they continue to grow their empire through many media products.

4) How does Zoella represent herself? Is this the real Zoe Suggs or a media construction designed to sell products?Zoella represents herself as a very happy, enthusiastic person who doesn't struggle with problems throughout her life which is less realistic as her actual personality. However, her interest in cheap or affordable fashion products has been apart of her since childhood and is shown in her videos today.

5) What criticisms could be levelled at the representation of Zoella? Criticisms that can be levelled at the representation of Zoella is that her feminist personality may have a negative influence upon audiences as it may encourage women to want to outrule men.