Omo csp

 1) What year was the advert produced? 1955 was the year it was produced 

2) How were women represented in most adverts in the 1950s? Most woman were presented as week and woman should stay like housewives.

3) How does the heading  message ('OMO makes whites bright') and typography promote the product? It is saying that from using the 'Omo' powder your laundry will be bright and white.

4)analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

5) Why is a picture of the product added to the bottom right of the advert? They have put it on the right because producers want people to see the effects of their product but also want to show them the actual product so the target audience can find it easily. 

6) What are the connotations of the chosen colours in this advert? The colour blue connotes confidence because the producers are confident that their product works. The colour red suggests the love the consumers have for the product and also the beautiful aftermath of the product. The colour white can connote the perfect brightness OMO makes.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.The anchorage text “whiteness alone won’t do” uses persuasive language  to encourage the audience to buy the product by suggesting that cloths just being white isn’t good enough but by buying OMO you clothes wont only be white they will be “bright” this follows there slogan “adds brightness to whiteness”.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.This follows the stereotype that woman are supposed to be doing chores for example the washing and drying also the expression on her also suggests that  woman are overly emotional about everything .From what  the woman is wearing it suggests that woman loves dresses also the amount of make-up she is wearing.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?The preferred reading for this advert is that women are supposed to do all the housework happily and that women are owned by their husbands. This is shown by her happily hanging all men’s clothes with a deranged smile on her face and also by the red lipstick she is wearing which connotes gender as well as the dress.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?A modern audience would consider this advert sexist and racist because it wasn’t until 1972 that woman got equal rights in America  and the anchorage text “OMO makes white bright” and since the woman is white it may suggest without OMO “whites” are not “bright” or less subtle without OMO white people are not smart.