Industry and audience power essay

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Essay question: “The internet has given audiences much more power than ever before.” To what extent do you agree with this statement?



In this essay, I’m going to write why the internet is giving audiences more power than ever I am also going to write about the rappers or other category artists have also given lots of power on the internet as well as TV shows and films.

                                         Music Industry:127
Increase in technology and platform to upload music content e.g. YouTube, Sound cloud and more access to more music content, for example, Vevo and Spotify. Bedroom brand artists are self-publicised no backing from the record label. The minimum amount of production value needed. Use simple setup to ‘self-publication online to promote material. Consumers have more variety and choice to discover new upcoming artists rather than being forced to listen to what has been produced. Producers have a limited amount of artists that they may sign who is worth it. Audiences are more interested in the sun than the music less worthy artist are being recognized.


Film and Television:
Streaming catchup services are readily available on demand. Rise of technology for example mobiles, tablets and laptops have given consumers more opportunity to watch film and tv anytime anywhere. Accessible 24 hours a day. Binge-watching has replaced the traditional ‘appointment’ view. More choice and variety of films and tv or cinemas . The casting of subscriptions ties consumers in periods of time. Limitations with those who are not confident with technology. Some shows are not always available and take time to release. Exclusively to other platforms.





Print: newspapers
Increase in online news which is occasionally free. Citizen ‘journalism’ has increased where anyone can report the news live. The news is updated more frequently. the print was often outdated due to frequent change of news. The environment has benefited to moving content online. ‘Fake news’ is problematic sources and facts can not be regulated. ‘paywall ‘still have to pay for some articles online.
To conclude “The the internet has given audiences much more power than ever before. “The well-known music artists such as Justin Bieber Cole, Drizzy Drake have all tweeted about something that people might be heavily influenced by. This states the power these artists have and they can make their fans do anything they want them to do. I agree with this statement above as the film industry as an example that I have previously spoken about is ‘’ Streaming catchup services are readily available on demand. Rise of technology for example mobiles, tablets and laptops have given consumers more opportunity to watch film and tv anytime anywhere. ’It is clear to me that in the newspapers, film, music and television has made an impression on audiences of all categories expressed. There is no doubt in the power of society today, this could be the power in various industries that have left a virtual effect in the result of gaining more power than ever before. I think in the future the internet will hold even greater power than today.

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