1) How do audiences generally watch music videos these days?Music videos give the perception of the song, and a lot of people like to see what artists are coming up with for their song rhythm, idea of the song, etc. ... Also, it shows the song artist a lot of support, instead of going to a lyric video all the time or a copyrighted video.


2) What opportunities has the growth of digital technology and YouTube created for new music artists?
the Internet has changed the music industry in both positive and negative ways. ... The upshot is that in many ways the Internet has made it more difficult for artists (and their labels, when applicable) to make a decent amount of money from music sales.

3) What is P2P and why did it cause huge problems for the music industry?
Illegally downloading music continues to cause a loss of profits and jobs. ... Economically, illegally downloading music is doing the country a great disservice, costing the music industry 12.5 billion in losses by 2012. Due to the loss of money, there has to be a loss of jobs following right behind.

4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? 
 the Internet has changed the music industry in both positive and negative ways. ... A more recent development has been the emergence of Internet radio and streaming services like Spotify and Pandora, who offer either ad-based or paid subscription streaming of their music libraries.

5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.
The combination of gaming,music and celebrities creates new opportunities as,such as most concerts now being in video games or new music being released primarily to video games,it also provides intertextualy as the video games reference the song/celebrity.


Arctic Monkeys: Industry


1) How did the Arctic Monkeys first achieve success and build up their fanbase?
Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out.

2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?rctic Monkeys were not sponsored by a company when they stated or brought together they were friends from schools who were sponsored later in there work.

3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?Arctic Monkeys were heralded as one of the first bands to come to public attention via the Internet, with commentators suggesting they represented the possibility of a change in the way in which new bands are promoted and marketed.

4) How has technological convergence changed the music industry? It has made the music industry visual to every age .

5) Has the internet been a positive or negative development for traditional record companies? Why? It is positive for inspirational music and negatives for others such as a argument going on about drill music from the UK which is inspiring other artists to do the same in their country such as Drake.


Arctic Monkeys: Audience


1) What is the main Arctic Monkeys audience - demographics and 
psychographics? they were age groups 15/25 and that was a problem because kids would listen to these bands such as the Arctic monkeys and then would act like them which could get them in big trouble.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Lots of people listend to this song which made a big impact on the record label they were with.




4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video? 
-the cameras in the background are used to give it a raw vibe 
-colour scheme, coloured lighting to look like a live performance for a TV show.
-their movements aren't very fluid, there's no sense of choreography of any kind 

5) How are fans positioned to respond to the video? What does the artist want fans to take from their video?
The only people in the video other than the Arctic Monkeys are assumed to be the producers and people helping out.

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